PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.lost-trails.com (hereinafter: “the online store”).

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information to fulfill any orders placed through the online store (including processing your payment information, arranging shipping, and providing invoices or order confirmations).

Additionally, we use Order Information to:


  • communicate with you,

  • screen orders for potential risk or fraud,

  • provide you with information or advertising relating to our products or services, according to the preferences you have shared with us.

We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our online store (for example, by generating analytics about how customers browse and interact with the site, and to assess the performance of our marketing campaigns).

We also use Device Information to show you additional products or offers that may be relevant to you based on previous purchases or viewed items.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above.

For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy

We also use Google Analytics to better understand how customers use our website. You can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
You can learn more about how targeted advertising works at the Network Advertising Initiative’s (NAI) educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising via these links:

You may also opt out of some of these services through the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/

DO NOT TRACK

Please note that we do not alter our data collection and use practices when we receive a “Do Not Track” signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to request correction, updating, or deletion of this information.
If you wish to exercise this right, please contact us using the contact information below.

Additionally, if you are a European resident, we process your information to fulfill contracts we might have with you (for example, when you place an order through the online store), or to pursue our legitimate business interests.

Please note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the online store, we maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us via email at info@lost-trails.com.