LOST (on) TRAILS
Aleksandra
a mum of energetic twins who has needed movement and sports for as long as I can remember. Nothing means more to me than time spent outdoors — alone or with my family.
Some would say I “can’t sit still,” but I like to think it’s exactly that energy that shaped me into someone who constantly looks for new challenges and doesn’t stop at the first, second or even third fall.
When I started cycling more, I realised how hard it was to find high-quality, colourful sports socks that felt good and fit my style. So the idea simply stayed with me.
Where the shift happened
During maternity leave, that idea finally had room to grow. I knew I didn’t want to return to my old job. I wanted to create something meaningful, something my own.
FINDING THE RIGHT FIT
I spent months testing socks from different Slovenian manufacturers, learning every detail until I found the right partner: local, skilled, and aligned with the quality I believed in.
THE FIRST CHAPTER - FURAM ZASE
That’s how the first chapter began — Furam zase — a reminder to do things for yourself, simply because it feels right.
A TIME OF GROWTH
#furamzase grew quickly, and the community grew with it. But the thought of going beyond Slovenia never left. At first I imagined taking Furamzase abroad, but with time I realised its humour, roots, and soul were deeply Slovenian — and meant to stay that way.
A NEW CHAPTER - LOST TRAILS
So after almost four years, a new decision was made.
Not an expansion. Not a rebrand.
A new story built on the same foundations.
That story became Lost Trails — a natural continuation of the #furamzase spirit, only with a wider horizon. Because doing things for yourself isn’t always a straight path. Sometimes you get lost — in thoughts, doubts, or deep forest trails — and that’s where you often find the most truth. Strength is usually quiet, intuitive, raw.
Lost Trails is about that kind of freedom.
About wandering without hurry.
About trusting the journey even when the path disappears.
About finding yourself where the map ends.
It’s for everyone who explores at their own pace, who feels alive in the unknown, who isn’t afraid to get lost — knowing they’ll return with something meaningful.
Who Dare To Get Lost.
In thoughts.
On trails.
Everywhere in between.
This is the spirit we weave into every pair — designed with intention, crafted locally, made to carry you through the trails you choose… and the ones you find by accident.
